From Maskcara to Seint

Seint blog post cover photo

Recently, Maskcara Beauty has made a pretty significant change to the company; they have officially moved on from Maskcara to Seint. With their upcoming birthday (January 15th) right around the corner, they finally revealed the surprise we have all been dying to hear. That being said, I have been receiving so many questions about this big change – why, when, who, etc. So keep reading to hopefully answer what you’ve been wondering!

Why Did They Change the Name?

Maskcara Beauty will always be a beloved part of our story. As the brand has grown, we have seen some issues with the name Maskcara; that the story of Cara’s blog gets lost, that we don’t actually sell mascara, that we don’t believe that makeup is a “mask,” and perhaps most importantly that this isn’t just Cara’s story. We wanted a name that Artists particularly could connect to and feel a sense of ownership of. Recognizing and enhancing the beauty that already exists in every face has always been our inspiration, so we are changing our name to better reflect our mission.

I couldn’t have said it better myself! A huge part of Maskcara has always been the Artists. While it is a direct sales company, the Artists are intended to be there for their customers every step of the way, not just for sales. They are, in a sense, your personal makeup artist, answering any questions you might have and helping you recognize the beauty that’s already there. In addition, the decision to say goodbye to Maskcara and introduce Seint is one Cara felt represented the company better than it’s former name. Seint no longer associates itself with just one woman, but with many, especially the Artists who connect women to each other!

What Does "Seint" Mean?

Maskcara or Seint makeup application

Our brand is about bringing beauty to the world and enhancing the beauty in every face. We believe there is a truth and a wholeness in beauty, and that concept kept bringing us back to beauty being divine and holy. We wanted a name that embraces the idea that beauty can stand on its own. The name is inspired by our belief that seeking, experiencing, and cultivating beauty is a sacred work; the work of saints. Saints aren’t made or created; they are simply recognized for the good they bring to the world. In a similar way, we believe that we don’t make or create beauty; we recognize, nurture, and preserve it.

“Seint” is the traditional French spelling of the word “Saint” and it’s perfect to describe the work of Artists, helping women recognize the beauty they have and enhancing it. I have always loved Maskcara because the makeup isn’t meant to hide your true beauty compared to other brands. Instead, it helps you see the beauty that’s  there and bring it to light!

Have the Products Changed?

Brushes, perfectors, palettes, and the skincare line are all getting an updated look, but the functionality of the product will stay the exact same. You will notice a very subtle change with the Seint rebranded tins.​

Seint has updated all of their product packaging to reflect the name change and let me just say how gorgeous all of it is! The former Maskcara makeup brushes have also received a gorgeous update to both the look and the names. You can read more about them here!  Shown below are some of the updated packaging/products in addition to the new makeup bag, travel case, and brush holder. Even though the packaging has changed, the HAC (Highlight and Contour) method is still the same, tried and true. The tools are even more beautiful now to use as you apply your makeup!

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Most products have received an update while others will be discontinued once their current stock is sold out. Those are: 

  • Milk Creme (Tidal)
  • Milk Toner (Tidal)
  • Milk Cleanser (Tidal)
  • Stay Setting Spray with SPF
 Any products that are limited edition/seasonal items will also be discontinued once they have sold out so make sure to go grab some of those goodies while they last! 

Overall, this company truly impresses me time and time again. The purpose, products, and Artist program have been an incredible experience to be a part of and I can’t wait to see how far it will go! I love being an Artist with this company and I have been one for going on 4 years now. The name Maskcara will forever hold a special place in my heart but I can’t wait to see what the future holds for Seint! Stay tuned for more and new products to come because there will be new eyeshadows, new foundation colors, and a brand new product ready to shine!

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